Your first enterprise customer wants five custom features. Accepting changes the roadmap; refusing reduces a revenue opportunity.
$18K MRR is a strong signal, but shifting team focus may slow PMF learning.
$18K MRR opportunityRoadmap focus
STARTUP DECISION SIMULATION
Experience startup decisions.
Founder Runway is a decision-based simulation game where you manage a startup for 20 turns. Track metrics like Cash, MRR, PMF, Burn, and Runway, then see how product, sales, team, and investor choices play out. There is no single right answer. Every decision has an upside and a cost.
20Decision turns
8Sector arenas
5Founder archetypes
REAL DECISIONS
Every turn gives you a startup decision.
Choose one of four options. Your choice changes the metrics: some signals improve, others come under pressure. At the end of 20 turns, you see where your company landed.
SECTOR ARENA
Different sectors have different dynamics.
Across SaaS, FinTech, E-Commerce, HealthTech, EdTech, GreenTech, AI, and GameFi, you face different customer behaviors, sales cycles, and growth challenges.
Health-Tech
Regulation, patient trust, and long sales cycles can slow decisions.
Long cyclesGreen-Tech
Grant processes, ESG expectations, and enterprise buyers demand metric discipline.
Grant-ledEdu-Tech
School calendars, teacher habits, and parent budgets shape growth speed.
SeasonalFin-Tech
Licensing costs, trust expectations, and integrations require careful growth.
High regulationE-Commerce
CAC, returns, and logistics costs put pressure on unit economics.
CAC pressureAI/SaaS
Compute cost, churn, and fast competition push retention decisions forward.
High competitionDev Tools
Bottoms-up usage is valuable; enterprise sales require different proof.
Bottoms-upB2B SaaS
Long sales cycles, RFPs, and procurement require patient pipeline management.
Long salesFOUNDER ARCHETYPES
Choose your founder style.
Play as a product-led, sales-led, cautious, network-led, or strategic founder. Each archetype brings different advantages and risks.
Engineer Founder
Product-ledProtects technical quality; has room to learn in sales and distribution decisions.
Sales Founder
Revenue-ledAccelerates early deals while balancing product focus and technical debt.
Vision Founder
Big pictureCreates investor interest and needs to strengthen operational rhythm.
Analyst Founder
Metric-ledWants data before decisions and balances fast pivots with measured progress.
Serial Founder
Experience edgeReads patterns quickly and tests whether past experience fits the new context.
TURN 20 · FINAL
See your company outcome after 20 turns.
On the final screen, review your score, company value, strengths, weaknesses, decision pattern, and founder profile.
Decision Map
A visual trace of your 20 decisions and their effect on burn.
Trade-off Analysis
Speed or resilience? Revenue or product focus? Your choice pattern reveals your founder profile.
Alternate Run
Change one critical decision and test how different choices change the outcome.
Runway Analysis
See which decisions strained cash flow and which signals weakened.
Founder Score
A composite score weighted by PMF, MRR growth, team decisions, and runway management.
Sector Comparison
An anonymous comparison with other founders in the same sector.
GAME MODES
Singleplayer is live.
Multiplayer is coming soon.
Singleplayer
Build your company in 20 turns and see the outcome of your decisions. Replay with different sectors and founder archetypes.
- Choose one of 8 sectors
- Become one of 5 founder archetypes
- See the outcome of every decision
- Explore different scenarios with different choices
Multiplayer
A multiplayer season system is planned. You will be able to compare how different founders perform on the same decisions.
- Planned season system
- Comparative outcomes
- Leaderboard and seasonal competition
- Anonymous decision comparison
EARLY ACCESS
Get Early Access
Leave your email to unlock demo access. Early Access is free.
LEARN THE METRICS
The metrics behind every decision.
The same runway, burn rate, and funding decisions you make in the game, explained in short guides.
FAQ
Short answers.
Yes. Early Access is free; there is no payment, paywall, or trial.
A run has 20 decision turns and usually takes 20–30 minutes.
No. It is an educational simulation, not real company advice.
There is no date yet. Singleplayer is active now.
No. There are only trade-offs; the game makes the cost visible.
Start your first run.
$50,000 cash, 20 turns, and different startup decisions. See where your choices take the company.
Get Early Access →Early Access is free; demo access requires an email signup.